The Hidden Diamonds Inside Your Partner Ecosystem Could Be Worth Millions
Bodine & Co. and Mindmatrix, a partner ecosystem firm based in Pittsburgh, PA, team up to help companies identify, develop, and activate the unrealized revenue potential already within their existing partner ecosystems.
FOR IMMEDIATE RELEASE
SAN FRANCISCO, Calif. — August 11, 2026 — Companies across every industry have invested heavily in building partner ecosystems to expand market reach, improve customer outcomes, and accelerate revenue growth. They have recruited new partners, launched partner programs, implemented partner management platforms, and invested significant time and resources helping partners succeed.
Yet many continue to face the same challenge. A relatively small percentage of partners consistently generate meaningful revenue, while a much larger population of capable partners remains under-engaged, under-enabled, and underutilized.
Collectively, the teams at Bodine & Co. and Mindmatrix have spent decades helping hundreds of companies build, grow, and optimize partner ecosystems. Across companies of every size and stage of maturity, they have observed the same pattern: companies naturally focus on recruiting new partners while significant revenue potential remains locked inside partners they already know, trust, and have invested in.
That shared observation led the two companies to establish a strategic collaboration built around a simple premise: one of the fastest paths to accelerating partner-driven revenue isn't always recruiting more partners. It's about helping more of the partners you already have become more successful.
Rather than focusing primarily on partner acquisition, the collaboration helps companies generate greater returns by activating and developing the partners they already have.
By combining the Mindmatrix partner ecosystem platform with Bodine & Co.'s Partner Experience (PX) Practice, the collaboration brings together the technology, strategy, and operational expertise needed to help companies identify partner potential, remove barriers to success, strengthen partner engagement, and accelerate partner-driven revenue growth.
The collaboration draws inspiration from Russell Conwell's classic Acres of Diamonds, the story of a farmer who sold his land and spent years searching for wealth elsewhere, only to discover that the greatest treasure had been on the very property he left behind. Whether viewed as history or parable, the story has endured for more than a century because of its timeless lesson: extraordinary opportunities are often much closer than we realize.
For companies investing in partner-led growth, that lesson is remarkably relevant. While recruiting new partners will always remain an important strategy, one of the fastest paths to increasing partner-driven revenue often comes from helping more existing partners become productive, engaged, and successful. The greatest opportunity isn't always finding more partners. Often, it's recognizing and developing the unrealized potential within the partners already inside your ecosystem.
According to Forrester, 67 percent of B2B organizations expect indirect revenue to increase, while nearly two-thirds anticipate partner-influenced revenue growing by more than 30 percent. As partner ecosystems become increasingly important to growth strategies, company leaders are asking a different question: How do we generate more revenue from the ecosystem we've already built?
"Every partner ecosystem contains hidden diamonds," said Jeff Ballard, Head of the Partner Experience
Practice at Bodine & Co. "For most companies, those diamonds are the capable, mid-performing partners with the potential to drive more revenue. By working with Mindmatrix, we combine the technology, strategy, and expertise to help companies unlock that potential and turn it into measurable revenue growth."
"The most successful partner ecosystems combine great technology with a deliberate strategy for helping partners succeed," said Josh Ruffner Mordecai, Chief Revenue Officer at Mindmatrix. "Our collaboration brings those strengths together, helping companies activate more partners, accelerate partner-driven revenue, simplify the effort needed by partners and account managers, and maximize the return on their partner ecosystem investments."
The collaboration is built on the belief that companies achieve the greatest results when modern partner ecosystem technology is combined with an intentional focus on Partner Experience. Technology provides the infrastructure to recruit, onboard, enable, communicate with, and manage partners at scale. Partner Experience helps companies reduce friction, strengthen engagement, improve execution, and create an environment where more partners become successful. Together, they provide a practical approach for turning unrealized partner potential into measurable revenue growth.
Through the collaboration, companies will have access to a portfolio of complementary services and technologies designed to support every stage of partner ecosystem maturity. Offerings include partner portal readiness and launch programs, partner adoption initiatives, Voice of the Partner programs, AI Partner
Blueprint engagements, strategic Partner Experience services, and the Partner Impact Navigator, a structured partner development engagement that helps companies identify partners with the greatest opportunity for growth and build practical roadmaps for increasing their business impact.
To help companies better understand the hidden revenue opportunities already within their partner ecosystems, Bodine & Co. and Mindmatrix will host a series of executive thought leadership programs, executive roundtables, podcasts, webinars, and customer discussions focused on practical strategies for identifying, developing, and activating the capable partners that can drive greater revenue growth. The series begins with executive discussions at Partnership Leaders Catalyst in New York, followed by a live executive webinar on September 15, exploring how companies can uncover the hidden diamonds already inside their partner ecosystem.
About Bodine & Co.
Founded by customer experience expert and bestselling author Kerry Bodine, Bodine & Co. is an experience-led growth firm that helps companies accelerate business performance through better customer, partner, employee, and AI experiences. Through its Partner Experience (PX) Practice, Bodine & Co. works with companies to build high-performing partner ecosystems that drive measurable business results. By combining customer-first strategy, Partner Experience expertise, and proven operating models, the firm helps companies increase partner engagement, accelerate partner-driven revenue, and turn partner potential into predictable performance in the Age of AI.
About Mindmatrix
Mindmatrix provides partner ecosystem technology that enables companies to recruit, onboard, enable, engage, and manage partners more effectively. Its platform helps companies scale partner programs, improve collaboration, and drive stronger business outcomes across their partner ecosystems.
Learn more: https://www.kerrybodine.com/partner-experience
Media Contact
Jeff Ballard
Head of the Partner Experience Practice
jeff@kerrybodine.com
