Customer Experience - CX
Companies that want to improve their customer experience often struggle with where to start. The answer, often, is at the beginning. I ... READ MORE »
Customer Experience - CX
Loyalty program best practices come down to two things: make the program useful, so customers feel that what they give is fair for what ... READ MORE »
Customer Experience - CX
The best customer experience programs are designed deliberately, not left to chance. Whether you run a loyalty program or another customer ... READ MORE »
Customer Experience - CX
The customer experience best practices that keep loyal travelers coming back are mostly about communication and tone. Create excitement ... READ MORE »
Customer Experience - CX
Loyalty programs and customer experience are two different ways to reach the same goal: customers who keep coming back. A loyalty program ... READ MORE »
Customer Experience - CX
Loyalty program earning schemes, the rules for how customers earn points, status, or rewards, do more than track spend. They shape how ... READ MORE »
Customer Experience - CX
The archetypal customer journey has nine stages: Need, Seek, Choose, Give, Get, Use, Fix, Love, and Leave. Every customer interaction fits ... READ MORE »
Customer Experience - CX
Knowing how to use customer journey maps starts with your business objective. Decide what you want to achieve first, then match it to the ... READ MORE »
Customer Experience - CX
Mapping one customer journey at a time is not only safe, it's the smart way to start. Waiting until you've mapped every customer journey ... READ MORE »
Customer Experience - CX
There are four types of customer journey maps, each with a different purpose. Current-state maps show the experience today, day-in-the-life ... READ MORE »
