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Loyalty program rewards, the outputs customers get for their business, range from simple discounts to flexible points and status-based ... READ MORE »
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A customer journey mapping workshop brings the right people together to map how customers actually experience your company. The best format ... READ MORE »
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Journey mapping with customers, inviting real customers into your mapping workshops, produces the most transformational results. The ... READ MORE »
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A customer journey and a customer lifecycle are related, but they are not the same. A journey aligns with a specific customer goal or task ... READ MORE »
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The archetypal customer journey has nine stages: Need, Seek, Choose, Give, Get, Use, Fix, Love, and Leave. Every customer interaction fits ... READ MORE »
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Customer journey map research turns guesses into accurate maps. Start with an assumption map built by employees from different departments, ... READ MORE »
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Hypothesis journey maps are maps employees build from their own knowledge and assumptions, before talking to customers. They're a necessary ... READ MORE »
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Knowing how to use customer journey maps starts with your business objective. Decide what you want to achieve first, then match it to the ... READ MORE »
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Mapping one customer journey at a time is not only safe, it's the smart way to start. Waiting until you've mapped every customer journey ... READ MORE »
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There are four types of customer journey maps, each with a different purpose. Current-state maps show the experience today, day-in-the-life ... READ MORE »
