Why Customer Support Belongs in Your Customer Experience Strategies
The role of customer support in customer experience has grown well beyond fixing problems. Customer support is no longer just a safety net ... READ MORE »
The role of customer support in customer experience has grown well beyond fixing problems. Customer support is no longer just a safety net ... READ MORE »
Customer experience vs customer service comes down to where you invest. New survey data shows people dread customer service so much that ... READ MORE »
I’m a strong proponent of including a short description of the customer persona on each journey map. (Otherwise, how do you know whose ... READ MORE »
A customer experience map, also called a customer journey map, documents what your customers actually go through as they interact with your ... READ MORE »
Good conference nametag design comes down to legibility and hierarchy, yet most badges get it wrong. The fixes are simple: make the first ... READ MORE »
User agreement UX is the unglamorous side of customer experience, but it matters: the terms people must accept are often unreadable. ... READ MORE »
Handling B2B account transitions well is one of the simplest ways to improve the B2B customer experience. Customers build strong ... READ MORE »
Hands, head, and heart are the three customer body parts your brand must touch to improve the customer experience. Hands are the tasks ... READ MORE »
Good change password UX means letting customers update a password without pulling their hair out. Too many sites hide the change password ... READ MORE »
Connecting with pet parents means designing for their hands, heads, and hearts: the tasks they need done, how easy you are to deal with, ... READ MORE »